Nookly

Investor deck — enter the access code to continue.

Nookly

It's 7pm. She won't eat her broccoli 🥦 or sit still at the restaurant. You don't want to pull up Cocomelon. But you might have to!

Nookly is your trusted AI extra set of hands for early childhood development.

What Lovable is for software, and Claude is for knowledge work, Nookly is for early childhood development.

A child reading a personalized Nookly story
What you need to believe

WYNTB: Why Nookly in a nut shell.

01
90% of brain growth happens before age 5: the window that defines everything after.
02
Tablets use up 7× by kids under 8, reading at a 20-year low: more access to knowledge, worse literacy outcomes.
03
9 minutes of fast TV measurably impairs a 4-year-old’s executive function. Curation can’t fix this.
04
+8–9 points when learning is personalized and adult-led; nothing at scale delivers both.
05
40%+ annual growth in education AI through 2030. The unit cost of personalization has collapsed.
06
Foundational AI is built for one user. Nookly is built around a child’s entire Circle of Care.
The problem

The last 20 years brought an explosion of knowledge access and an implosion of child outcomes — at the same time.

A child struggling with learning
Struggling kids
4th graders reading below basic
2019
37%
2024
40%
Worst rate since 2002 — still declining

Daily behavioral issues — elementary teachers
pre-2019
58%
2024
68%
70% say behavior has worsened since 2019
Parent concerned about screen time
Built to hook, not help
Tablet ownership, kids under 8
2013
7%
2024
47%
7× growth — the unfulfilled promise of access

Screen time at age 2 → grade 4 in-class participation
Baseline
+1 hr/day
Grade 4
−7% drop
9 min of fast-paced TV immediately impairs executive function (Lillard & Peterson, 2011)
Overwhelmed teacher in classroom
Burned-out care community
Parents with “completely overwhelming” stress
non-parents
26%
parents
48%
First-ever Surgeon General advisory on parents, 2024

K–12 teachers reporting burnout “often or always”
pre-2019
~30%
2024
44%
#1 most burned-out profession in the U.S. — 360K positions unfilled

The problem isn’t screens. It’s that no one built them for kids. They built them for watch time. The care community is left filling the gap.

The product

One creation platform. Three ways in.

Every surface runs on the same engine — a context model of the child built from what the adult already knows. Create once, and that context carries into every future asset.

Choose a structured tool — Story, Lullaby, Visual Schedule, Social Story — then tune every detail: the child’s name, face, voice, challenge, and supporting cast. Full control, specific output.

Bring their reality into their learning

Describe their world Create their character Personalize their resource
Sarah
Sarah
Managing anxiety 6 yrs She/Her
“What if nobody plays with me? What if I sit alone?”
Challenge
Nervous about school
Learning goal
Social confidence & belonging
Interests
Supporting cast
Skin tone
Eye color
Hair color
Hair style
Bun Puffs
Noah Liam Katie Sarah
A story about navigating new beginnings
Sarah’s First Day

Walk with Sarah as she finds her people

Tap to see their story ↓

Sarah
Managing anxiety 6 yrs She/Her
“What if nobody plays with me? What if I sit alone?”
Challenge
Nervous about school
Learning goal
Social confidence & belonging
Interests
Supporting cast
Skin tone
Eye color
Hair color
Hair style
Bun Puffs
A story about navigating new beginnings
Sarah’s First Day

Walk with Sarah as she finds her people

Have a learning goal but no predefined format? Describe it and Nookly builds the tool. Think Lovable × Canva for educational content — open-ended, format-flexible, classroom-ready. No template required.

No idea where to start? Browse expert-curated templates and personalize to your child in one click. The same template sells to thousands — and arrives differently every time.

Bundles 14 collections
Mother’s Day
What You Taught Me Today
A letter from child to parent about all the little lessons…
Emotions
Mother’s Day
To Mum: The Book of Firsts
Everyone celebrates firsts but someone has to witness them…
Emotions
Mother’s Day
A Night at the Nook
A bedtime story about the magic of reading together…
Emotions
3 stories, personalized to your child $7 for the bundle Save $2
Individual resources 43 results
🛒
Dealing with Nightmares
When young Noah is jolted awake…
130
RoutinesSocial skills
🛒
Being Bullied
Izumi, a new student grappling…
122
Tough topicsRealistic
🛒
Parents Are Separating
Tony learns to navigate his…
118
TransitionsRealistic
50,134 humans, endless smiles

Loved by kids. Bookmarked by grown-ups.

💜 Loved by families
“I made a story for my daughter before her first dentist visit. She wasn’t scared at all. That never happens.”
★★★★★
SM
Sarah M.
Mom of 3
🤩 Adored by kids
🧡 Bookmarked by professionals
“The visuals in Nookly are so appealing, especially with the ability to give students personalized accessories like AAC devices, hearing aids, wheelchairs.
★★★★★
AP
Amanda P.
Special Education Teacher
Market

Two buyers, one platform — and no dominant player serving both.

US launch · SOM $3.47B
US families + professionals · children ages 2–12
Bottom-up: 17.2M families + 1.7M professionals × $15/mo.
Real industry size
$50B+ U.S. market
$40B+ media & streaming $6B early ed tech $3.3B children’s books Sensor Tower — $500M+ on apps (2023)
Every dollar went to consumption. Nookly is the first to own the creation layer.
English-speaking · SAM $5.26B
US · UK · Canada · Australia · NZ
Bottom-up: ~29M users × $15/mo.
Real industry size
~$80B English-speaking
56% of $143B global market Twinkl — $100M ARR TPT — proven creator-tool segment
Neither personalizes to the child.
Global · TAM $49.7B
Household counts worldwide · ages 2–12
Bottom-up: 277M users × $15/mo[adjusted by GDP PPP].
Real industry size
$156B+ globally
$143B media — MarketIntelo 2025 $13B early ed tech — 15%+ CAGR Canva — $4B ARR · 100M edu users Twinkl — $100M ARR
Neither personalizes to the child.
Why now

The technology caught up to the vision.

We were early. We used the time to prove demand. When AI crossed the threshold, we were ready.

The AI shift
Multi-modal creation is cheap.
Story + image + voice in one pipeline at consumer price points — impossible 18 months ago.
Context windows hold a whole child.
Interests, triggers, language, history — long enough to keep a kid's model alive across sessions.
Generation is fast enough for the moment.
Minutes, not hours — the difference between useful tonight and irrelevant tomorrow.
The same shift that enables Nookly starts a clock.
Every major platform will move into children’s AI content. Category leaders — the trusted brand, the school relationships, the compliance infrastructure — get established in the next 12–18 months. That took Nookly 18 months to build while the AI was maturing. The window is open. It won’t stay open.
How we got here
Fall 2024
We were early
AI image models fell short. If the child changed on one page, the book was worthless. We used the time to build trust.
Jan — Nov 2025
Demand proven
26 organizations signed despite AI limitations.
17 schools · 7 clinics · 2 libraries  ·  33% close rate · <30 day cycles · $1.6K avg.
Nov — Dec 2025
AI's second act
AI images crossed the quality threshold. We integrated and shipped. Bloomberg: "AI's Productivity Potential Has Never Been More Obvious."
Feb — Apr 2026
We opened a storefront for personalized storybooks.
27%
Digital ($6) →
hardcover ($30+)
+136%
Book purchases,
Feb → Mar
45%
New subscribers
from referral
Business model & GTM

Recurring revenue from every adult in the child's circle. Marketplace on top.

P

Subscription

Starter - Pro subscription · build content libraries · Drive upgrade with creation limits

$9 - $15/mo
F

Pay per Creation

Personalized digital content.

$6/creation
M

Marketplace

Users publish templates and frameworks. Nookly takes a rev-share. Supply compounds.

$3–$6
P

Printed Books

Capitalizing on the personalized stories, users can purchase printed books to read offline

$20–$30
$11/mo
Blended ARPU — Stripe actual
80%
New subscribers organic
~$160
Blended LTV today → ~$280 at 4% churn
~$40
Blended CAC 4:1 today → 7:1 at 4% churn
At 6.9% monthly churn, LTV is ~$160. The single biggest lever: reducing churn to 4% nearly doubles LTV to ~$280 and pushes LTV:CAC from 4:1 to 7:1 — without touching CAC. A parent who enters at age 2 has an 8-year natural horizon: $1,000+ in structural LTV before a single marketplace purchase. Churn is the floor, not the ceiling.
Why we win

Our moat is the child context — not the model.

Anyone can wrap a foundation model. Only Nookly has structured, trusted context on the specific kid — built from the adults who know them, ready to apply across every new creation.

Care community alignment
Teacher, Parent, and Therapist care community
Context Nookly aggregates
Documents & Inputs
Child ImageAcademic Progress Family StructureSports & Interests Favorite ToysSocial & Behavioral Milestones
Community Context
Applied Domain Knowledge
Nookly Knowledge
Aggregated InsightsChild History
Enhanced capable Nookly automations
Better experiences at the child level
Adapts content to each child’s real-life needs and interests
Generalizable insights for all kids
Draws on aggregated data to support all children—even those without specialist access
Earned trust
Data safety, clinical credibility, and institutional partnerships
Compounding knowledge
Every practitioner who shares what works makes the next one faster
Book → Platform loop
Every physical book includes a path back to Nookly
Where this goes

From engaging tool, to convenient platform, to the creation surface kids' media builds on.

Today

Engaging Tool

Robust, versatile, creative — a lovable vibe creation surface for every parenting moment. Multilingual from the start.

Imagineer Marketplace Content Builder
Next 12 months

Convenient Platform

Ask once, get multiple content types — stories, schedules, activities — without re-explaining your child each time.

Mobile App Expanded Gamification to increase retention
24+ months

Partner Creation Surface

In addition to building Nookly's Proprietary IP, Kids' media companies, curriculum publishers, and toy brands ship personalized experiences on top of Nookly's context engine.

Nookly — every child's story

Two founders. Every user in the family.

We're building Nookly for the children, parents, teachers, and therapists already in our lives.

Radwa Hamed
CEO · Product, Growth, Design & SWE / ML
Radwa Hamed
  • Mother. Daughter of an educator. Built Nookly for the child she once was — and the children in her life today.
  • CEO, CPO, CTO and Design Lead — shipped Nookly across every function from day one to 50K+ users and 26 signed organizations.
  • Fmr. Google, Apple, Microsoft Research and Affectiva — product strategy, AI/ML, and consumer experience.
  • Knight–Hennessy Scholar (top 70 globally per year) · MBA, Stanford GSB · MS, Stanford d.school
  • Internet Society 25 Under 25 — Tech for Social Good.
Director of Engineering
Zeina Makki
Apple Tech Lead & Engineer, 9 years · BS Automation & Mechatronics, University of Waterloo · Mother of 3.
+ 2 stunning engineers shipping product weekly
Advisors
Rex Duval — Co-founder, transitioning to advisory role
Miles Ludwigfmr Sesame Workshop, Head of Digital
Jon Snoddyfmr Disney Imagineering, SVP R&D
Steve DziedzicCPO, Change.org
10 / 11

$2.5M to invest in awareness and build trust [Expand on PMF].

Invest in awareness
Paid social Influencer partnerships & social growth
Search Search ads & AI-enabled SEO
Community Testimonials & content sharing
Hires Sr. Marketing Lead · Staff SWE Q3 ’26
Build trust
Physical books In schools, clinics, & libraries
Training Webinars & professional development
Impact measurement Tracking, evaluation & reporting
Hires Sr. Partnerships Lead · Chief Learning Officer Q4 ’26
11 / 11