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It's 7pm. She won't eat her broccoli 🥦 or sit still at the restaurant. You don't want to pull up Cocomelon. But you might have to!
What Lovable is for software, and Claude is for knowledge work, Nookly is for early childhood development.
The problem isn’t screens. It’s that no one built them for kids. They built them for watch time. The care community is left filling the gap.
And the first one to earn their trust becomes the default.
“Broadcast gave us one story for every kid.”
“Digital gave us infinite stories for no one in particular.”
“Nookly gives every adult the studio to make the right story for their kid — safe, educational, and made with them, not at them.”
of CoComelon streaming in 2023 alone — one show, the equivalent of human history. Shows are “tweaked for maximum addictiveness.”
increase in literacy and math when learning is personalized and a trusted adult engages with content built for that specific child — the gap Nookly closes. Backed by 30+ years of developmental research.
Hirsh-Pasek et al., 2015 · Joan Ganz Cooney Center · RAND 2015
Every surface runs on the same engine — a context model of the child built from what the adult already knows. Create once, and that context carries into every future asset.
Choose a structured tool — Story, Lullaby, Visual Schedule, Social Story — then tune every detail: the child’s name, face, voice, challenge, and supporting cast. Full control, specific output.
Walk with Sarah as she finds her people
Tap to see their story ↓
Walk with Sarah as she finds her people
Have a learning goal but no predefined format? Describe it and Nookly builds the tool. Think Lovable × Canva for educational content — open-ended, format-flexible, classroom-ready. No template required.
No idea where to start? Browse expert-curated templates and personalize to your child in one click. The same template sells to thousands — and arrives differently every time.
We were early. We used the time to prove demand. When AI crossed the threshold, we were ready.
Starter - Pro subscription · build content libraries · Drive upgrade with creation limits
Personalized digital content.
Users publish templates and frameworks. Nookly takes a rev-share. Supply compounds.
Capitalizing on the personalized stories, users can purchase printed books to read offline
Two simultaneous entry paths — 45% of new subscribers arrive via professional share links, blending the fully-loaded CAC to ~$40. Blended LTV today is ~$160 at 6.9% churn. We believe, however, a parent who enters at age 2 has an 8-year natural subscription horizon — $1,000+ in subscription LTV before a single storybook or marketplace purchase. Pricing update in progress: Starter moves to $11.99/mo and Champion to $19.99/mo — modeled subscription ARPU lifts to ~$12.93, pushing LTV to ~$187 at current churn.
The circle of care around a child — teacher, parent, therapist — holds context no foundation model was ever trained on. That's our moat.
| Knows this child | Circle of care | Whole-child dev. | Expert-crafted | Safe + trusted | |
|---|---|---|---|---|---|
AI Powerhouses
|
✗ | ✗ | ✗ | ✗ | ~ |
AI Creative Startups
|
~ | ✗ | ✗ | ~ | ✓ |
EdTech Only
|
✗ | ~ | ✗ | ✓ | ✓ |
Legacy Entertainment
|
✗ | ✗ | ~ | ✓ | ~ |
|
✓ | ✓ | ✓ | ✓ | ✓ |
Anyone can wrap a foundation model. Only Nookly has structured, trusted context on the specific kid — built from the adults who know them, ready to apply across every new creation.
Robust, versatile, creative — a lovable vibe creation surface for every parenting moment. Multilingual from the start.
Ask once, get multiple content types — stories, schedules, activities — without re-explaining your child each time.
In addition to building Nookly's Proprietary IP, Kids' media companies, curriculum publishers, and toy brands ship personalized experiences on top of Nookly's context engine.
We're building Nookly for the children, parents, teachers, and therapists already in our lives.
Favorable terms for early partners, $100K committed.
Both are static — a form field or a search box. Nookly turns the same willingness-to-pay into creation, unlimited, across every kid in the adult's life.
Personalized children's books where parents type the kid's name and hair color. One static book, $30, shipped in a week. Proved the purchase intent.
Teachers and therapists buy custom-made resources from other teachers because generic curriculum doesn't fit their caseload. Proved the search-and-pay behavior.
Nookly replaces the catalog with a creation partner — same wallet, unlimited supply, infinitely more relevant to the specific child. Early pilots with families and therapists: 72% weekly retention, $15 avg willingness-to-pay at beta.